Sarba Shanti Ayog was set up as a non-profit in 1978 with a vision to impact the lives of the marginalized and the disadvantaged producer. It was set up as a network built on complementary competencies- of production (producers collectives like Sasha Textile Artisans Association, Sasha Crafts Services Limited, Ruro Agro Services Association), marketing (Sasha Association for Craft Producers- SACP) and capacity building (Sarba Shanti Ayog- SSA) working with marginalized artisan and women producers - mainly from West Bengal, Orissa and other states of eastern India. The network, with the exception of SCS Limited, which has ceased to exist from 2014, still is very much vibrant and serving the marginalized artisans and craftsmen within the network with the same vigour.
Sarba Shanti Ayog (SSA) focuses on capacity building, technical assistance and social developmental needs of the producer groups/ units, enterprises and Fair Trade organization. The marketing organization, Sasha Association for Craft Producers addresses the marketing needs of its producers and manages the expanding supply base of over 70 producer groups engaged in 16 craft lines. It has a significant representation from its producer partners in the Managing Committee.