about us

sasha 2018 vision & mission


Sasha is a not-for-profit organisation working with more than a hundred artisans and craft communities all over India. Since its inception in 1978, Sasha has worked towards developing craft communities so that their skills and creativity find expression, recognition and fulfillment.

"I owe it all to Sasha & the Artisan Association. The support of the fellow women and the producer partners in the network makes this achievement worthwhile."
- Dipali
"She would not miss even one day going to the Samity, it is her life. It is as close as living actually, second skin"
- Sumita
"Traveling almost every alternate day to Kolkata is tough. But it is the fuel for my life. It supports so many women in my unit. They cannot venture out of their homes. So I have to."
- Majeda
"it has been a great help to upgrade the unit. We can now deal with major challenges- markets & working capital."
- Dhritiman
"we have developed to be honest in dealings. We have seen organisations like us and individuals like me to grow and strengthen. By helping build and rebuild infrastructure. The relationship is not relegated to business only, we are trying to bring in Fair Trade amongst all its producers partners. "
- Tuhin

These are some of quotes that form the crux of our existence.

When Sasha was being formed in 1978, craft in India was going through an especially low period due to the influx of cheaper and sometimes better machine made goods. Crafts persons were increasingly being marginalized and their products trivialized as 'ethnic' and purely decorative. Artisans, especially women were exploited by middlemen, and the craft they practiced was fast losing its identity to cater to a market demands. Customers had no idea about what they were buying and artisans had no idea who was buying their products.

Over the years, Sasha has worked towards addressing these issues.

  • Markets - Artisan groups are encouraged and assisted to explore local markets and take part in government sponsored and other exhibitions. They are provided holistic support to enter and thrive in international markets.
  • Design - The ongoing process of design and development has equipped most groups to successfully modify their products to suit different market needs.
  • SSA - Apart from design and marketing inputs, Sasha has assisted groups with managerial and financial guidance, setting systems and procedures in place where they were needed; providing linkages to address social development needs.
  • Craft Revival - Reviving traditional designs, organizing workshops and exhibitions both in India and abroad has facilitated a more equal relationship between crafts persons and their customers while going a long way towards inspiring a sense of history and dignity.
  • Networks - Sasha has always recognized the need to create a close network of supportive work relationships between the different artisan groups they work with and a space for sharing skills, experiences and resources for initiating change through a process of growing together.
  • Fair Trade - Sasha is a member of the World Fair Trade Organization and a founding member of the Fair Trade Forum- India and WFTO Asia. Sasha follows practices and motivates craft producers to adopt best practices and all the different aspects of fair trade.

sasha 2018 vision & mission